For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.
Fully 22% of 18- to 24-year-olds now report using mobile dating apps, a more than fourfold increase from the 5% who reported using dating apps in 2013.
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Nearly six-in-ten college graduates (58%) know someone who uses online dating, and nearly half (46%) know someone who has entered into a marriage or long-term partnership with someone they met via online dating.
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Users of online dating are generally positive – but far from universally so – about the pros and cons of dating digitally.
On one hand, a majority of online dating users agree that dating digitally has distinct advantages over other ways of meeting romantic partners: But despite these reservations, those who have personally used online dating themselves – or know someone who does – tend to have much more positive attitudes compared to those with little direct exposure to online dating or online daters.
Some 53% of women who have used online dating agree that it is more dangerous than other ways of meeting people, substantially higher than the 38% of male online daters who agree with this statement.
Taylor Swift has been enjoying a secret romance with British star Joe Alwyn.