That shouldn't be a surprise, since it's a website targeted at people who want to cheat on their spouses.
Data analyst Jishai Evers, the CEO of the data-driven journalism website Dadaviz, says it's not only that "users are lying" but also that "Ashley Madison created fake accounts, or didn't do much to stop others creating fake accounts" that makes the data problematic.
Truthfully, the only reason Ashley Madison is under fire for being one of the dating sites using fake profiles (aside from their position on fidelity in marriage) is because people hacked into their customer database and are combing through their user profiles.
I'd love to see what would happen if some of the mainstream dating sites had their user profile data looked over with a microscope the way Ashley Madison's profile data is currently being scrutinized.
But the identity of celebrity cheaters (or your neighbor down the street) isn't the only thing being found.
The fake profile he created had 20 messages by the first night.However, although the algorithm is capable of matching based on compatibility, only one of the profiles shown is actually a match based on their algorithm; the others are either random profiles of other If the subscriber doesn't happen to click on the profile generated from the algorithm and instead selects one of the other randomly generated profiles, the algorithm shuts off for the next four to five months in an effort to recoup the cost of acquiring that subscriber.It's been done like this for years, and is the way the business works."Of course, this is the way it works!But those cases are seemingly the exception, not the norm. Now that data analysts and number-crunchers have had about two weeks to pore over hacked data from infidelity website Ashley Madison, fascinating but somewhat suspect findings are coming out. The user data comes from people who were probably not always telling the truth.