Yoke, a Facebook app, goes beyond common friends to shared interests.It uses Netflix, Amazon and Spotify to match users according to their taste in movies, books and music.Their mandate was simple: Try out two apps for two weeks and provide honest feedback.While developers collect their own statistics and user responses, this was the first time this sort of focus group was organized, she said.This annual conference is a gathering of the biggest players in the dating app business.
“The number of people using dating apps is growing faster than the number using all apps,” it said.
They have 24 hours to ‘like’ or ‘pass’ over the person.
If both users choose ‘like,’ they are connected through a private number. “We’re trying to use mobile technology to make people take an active stance in dating,” said co-founder Arum Kang, a former product manager at Amazon.
Franklin Horn had never tried mobile dating before.
“I don’t think I would have started it on my own, and I’m in the software industry,” said Horn, 27, who works at a tech startup in Santa Monica.